Power of Purrsuasion

Power of Purrsuasion




Even though 28% of the 128 million households in the U.S. own cats, nearly 1.4 million cats every year fail to find loving homes. If we can get an additional 1% of U.S. households to adopt a cat, we could keep these loving family members alive and out of shelters.

At Dr. Elsey’s, we’re taking action and need your help! It’s time to unlock the Power of Purrsuasion to convince a friend, family member or stranger to take the next step toward adopting a cat. This spring, Dr. Elsey’s took over Meow Parlour in NYC to help find forever homes for its furry residents, while “purrsuading” the minds of those hesitant to adopt on the benefits of owning a cat. After a successful month in the big apple, where a record-breaking number of cats were adopted, Dr. Elsey’s moved the movement to the West Coast! During a summertime stay at CatCafe Lounge in Los Angeles, the Power of Purrsuasion helped increase adoptions by 50%.

This winter, the Power of Purrsuasion will be heading back out on the road to offer on a first come, first served basis, waived entrance fees and complimentary Adoption Starter Kits to adopters to help promote a smooth transition from shelter to forever home. Interested in learning more about the Power of Purrsuasion and where we’re headed next? Enter your email to stay up to date!

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Save and share this image on Facebook and Instagram, or share your own adoption photo with us! Tag @drelseys and use #PowerOfPurr to share your journey to cat companionship and spread the Power of Purrsuasion with your friends and family!

1.4 million cats every year fail to find loving homes.