Power of Purrsuasion

Power of Purrsuasion




Even though 28% of the 128 million households in the U.S. own cats, nearly 1.4 million cats every year fail to find loving homes. If we can get an additional 1% of U.S. households to adopt a cat, we could keep these loving family members alive and out of shelters.

At Dr. Elsey’s, we’re taking action and need your help! It’s time to unlock the Power of Purrsuasion to convince a friend, family member or stranger to take the next step toward adopting a cat.

During 2019, Dr. Elsey’s visited Meow Parlour in NYC to help find forever homes for its furry residents, while “purrsuading” the minds of those hesitant to adopt on the benefits of owning a cat. After a successful month in the Big Apple, where a record-breaking number of cats were adopted, Dr. Elsey’s brought the movement to both Los Angeles and Washington, D.C.! During a summertime stay at CatCafe Lounge, LA’s only nonprofit cat café, the Power of Purrsuasion helped increase adoptions by 50%. While at Crumbs & Whiskers in D.C. the monthly adoption rate nearly doubled with 28 cats finding a new forever home.

After this series of successful adoption events across the country, Dr. Elsey’s launched the Power of Purrsuasion $10,000 Cat Café Makeover in partnership with PetFusion to help support three cat cafés around the United States. Through online voting, Denver Cat Company was chosen to receive a $10,000 donation compliments of PetFusion to utilize in facility renovations to upgrade their space in pursuit of increased adoption rates.

Additionally, our runners-up NEKO and Mewsic Kitty Cafe each received a $2,500 donation from Dr. Elsey’s to help further their mission of finding cats their forever homes.

During 2020, we headed back to LA to continue helping our friends at CatCafe Lounge find their cats loving homes—resulting in a 20% increase in adoptions! We also brought the Power of Purrsuasion to a brand new city! Dr. Elsey’s visited Daily Mews in Charlotte, NC to provide support and help ease the transition into pet ownership for new adopters. We also partnered with our friends at Meow Parlour to bring awareness to the increased need for fosters in NYC. Due to the pandemic, Meow Parlour relies heavily on foster homes to keep their adoptable cats safe while they get them adoption ready. In 2020, they began partnering with the Bowling Green Warren County Humane Society based in Kentucky. Several times a month, they transport cats from the shelter up to NYC. We assisted in funding this safe transportation to lend a hand in their shelter partnership and help increase feline adoption. 

In 2021, the Power of Purrsuasion made a return to Los Angeles to visit our friends at CatCafe Lounge as well as Meow Parlour in NYC to provide adopters with covered adoptions fees and educational resources to help ease the transition with their new pets.

Now in 2023, we’re bringing the Power of Purrsuasion back to Meow Parlour this October 10 – 29! Share your visit with us using #PowerOfPurr!

Ownership 101

We’re sharing everything you need to know about bringing your new friend home. From catproofing to potty problems, even proper playtime etiquette, both first time and veteran owners alike will benefit from Dr. Elsey’s Owning a Cat Educational Guide. Click here to download a printable version!

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Save and share this image on Facebook and Instagram, or share your own adoption photo with us! Tag @drelseys and use #PowerOfPurr to share your journey to cat companionship and spread the Power of Purrsuasion with your friends and family!

1.4 million cats every year fail to find loving homes.