Why Adoption Matters

Even though 28% of the 128 million households in the U.S. own cats, nearly 1.4 million cats every year fail to find loving homes. If we can get an additional 1% of U.S. households to adopt a cat, we could keep these loving family members alive and out of shelters.

Our Mission

Dr. Elsey’s is working to change this statistic by supporting owners and cats alike with products that solve the complexities of pet ownership. In addition to launching the Power of Purrsuasion to increase adoption rates by raising awareness of the benefits of owning a cat, Dr. Elsey’s works to provide product support to qualifying shelters and rescue groups across the country free of charge to help aid their mission and ease cats into use of the litter box.

Enhancing the lives of pets to the degree in which they enrich ours is the ultimate pursuit. At Dr. Elsey’s, we put heart, soul and science into our products—it’s all about pets, not profit. Every problem calls for a solution—whether it’s bringing a fussy feline back to the box, keeping paws clean and free of dust or fueling the ancestral dietary needs of our beloved pets. That’s why we’re working to increase adoption rates for felines looking for forever homes.

Virtual Adoptions

While Dr. Elsey’s supports shelters on a daily basis, we’re also supporting PetSmart for an entire year as the very first litter sponsor of PetSmart Charities. During PetSmart’s upcoming National Adoption Days, taking place both virtually and in-person this Sept. 14–30, Dr. Elsey’s will be providing all adoption centers with free litter. Feline adopters will also receive a coupon for our bestselling Ultra litter to help ease the transition with their new pet.

Those interested in adopting can find a feline companion online by using the PetSmart Charities pet finder. By highlighting the experience of online adoption, we hope an increased percentage of felines will find loving homes.

Take the Pledge

Will you pledge to adopt a cat or donate to help lend a paw? Share your pledge on social using #whyadoptionmatters to join the conversation and share your adoption story with us. Together, we can truly make a difference for cats in need.