The Diet

Dr. Elsey’s cleanprotein™ emulates a cat’s natural carnivorous diet. Protein helps control hunger and maintain healthy body weight. Cats get very little carbohydrates in the wild from eating grass and plants for fiber. Cats do not normally eat grain, rice, vegetables, and fruits.

Protein is an important nutritional profile in your cat’s diet, with animal proteins having the highest biological value (BV) as compared to grains, fruits, and vegetables. Dr. Elsey’s cleanprotein™ helps promote a healthy, active lifestyle for all cats.

Chronic Kidney Disease is the #1 Cat Killer

Cats Are Not Small Dogs – So Don’t Feed Them the Same

At Dr. Elsey’s we put the true needs of a cat in the bag before you pour them out. The primary ingredients in Dr. Elsey’s cleanprotein™ are among the highest biological value proteins, emulating a cat’s ancestral diet.

Think your cat’s food is unique? Pick up a bag of comparable dog food and you will most likely find that the ingredient profiles and guaranteed analysis are very similar. The instinctual diet of a cat should be derived from animal based proteins, not plants and filler ingredients high in oxalate. Our feline friends require over 36% protein to prevent muscle wasting and over 50% protein to promote an ideal body mass.

Cats are not carb-friendly and their ancestral diet is comprised of less than 6% carbohydrates.

A small dog’s ancestral diet includes around 14% carbohydrates percent of total diet.

A Game Changer – Low Oxalate Diet

The right diet for your cat can go a long way in the prevention of calcium oxalate in the urine. Dr. Elsey’s cleanprotein™ diet is over 90% animal-based protein. This is important in that plant material is high in oxalate and it has been estimated that 10 to 50% of urinary oxalate is derived from dietary oxalate.

Dr. Elsey’s cleanprotein™ was inspired by the protein levels found in natural prey. Dr. Elsey’s cleanprotein™ has low oxalate by excluding plants commonly found in competitive diets to help ensure healthy kidney function and an active lifestyle.

What is Oxalate and Why Does it Matter?

Oxalic acid is an organic acid produced in animals and plants when sugars and other carbohydrates and carbon sources (protein) are metabolized. Your body and your pet’s body obtain oxalates in two ways, some is absorbed from your diet and some you manufacture in your own body.

As a leading cause of death in felines, Chronic Kidney Disease (CKD) is one of the worst outcomes a cat owner can face. Research has shown that the prevalence of Chronic Kidney Disease (CKD) to be even higher than previously believed, with 50% of cats of all ages and as many as 80.9% of cats 15 years of age and older diagnosed with CKD.

You are what you eat is an old adage that always bears the test of time. That adage applies to your cat’s diet as well. At Dr. Elsey’s we put the true needs of a cat in the bag before you pour them out. All of our products are scientifically inspired and crafted with care.

Digestibility and Immunity

A high protein addition to cleanprotein™ kibble and paté, plasma has been shown to increase nutrient digestibility and absorption as well as support immune function. As a high quality binder, plasma replaces gums, starches and stabilizers that may cause digestive upset while stimulating appetite for improved consumption and palatability.

A Natural Nutrient

In the wild, carnivores do not let food go to waste, and all parts of prey are consumed. Naturally found in meat, plasma is rich in essential vitamins, minerals and amino acids, and contains compounds, such as antibodies, that can provide various health benefits.

Feed Protein, Not Plants

Protein ingredients are high in vital amino acids, particularly taurine, which is essential in the diet of carnivorous cats. Cats who don’t get enough taurine may have medical problems, including an enlarged heart. Protein provides cats with the energy needed to keep up with their daily activities!