Marketing & Vendor Platform Manager

Dr. Elsey’s
Cheyenne, WY, USA
Compensation: $60,000 to $80,000 Annually
Benefits Offered: Employer-Match 401K, 100% Employer-Paid Medical & Dental
Employment Type: Full-Time, On-Site

Why Work Here?

Dr. Elsey’s, a veterinarian-owned premium cat litter and cat food company is looking for a Marketing & Vendor Platform Manager to join our team. This role is required to be on-site in Cheyenne, WY. This is a new team member on a dynamic team within a rapidly growing organization. There is amazing potential for growth with this position. The selected candidate ensures our vendor partners (Amazon, Walmart, Petco, etc.) present current versions of our products and will be accountable for executing and leading strategy of paid digital marketing campaigns within vendor ad platforms. The ideal candidate offers a track record of success in paid digital marketing channels, and has experience using a variety of content management systems. This position is full-time and on-site at our company headquarters in Cheyenne, WY. Remote employees will not be considered.

Primary Responsibilities:

• Onsite advertising management: Amazon Vendor Central and Chewy PromoteIQ oversight is a top priority for this role
• Create and execute paid digital ad campaigns within vendor partner portals including, but not limited to: Amazon, Walmart, Chewy, Petco and Criteo
• Data-driven keyword research, implementation and adjustments
• Data-driven ad copy direction/creation, implementation and revision, including A/B testing
• Campaign monitoring and reporting for platform performance comparison
• Research and test new platform features, functionality and enhancements
• Data-driven budget management and performance-based reallocation accountability
• Understand, track and report on core competitors and new market entrants
• Manage vendor partner portals and company website CMS

Additional Responsibilities:

• Conduct digital audits of images and content and make updates as needed
• Manage PIM and internal SKU list, ensuring imagery, product information and content is current
• Ability to travel to, participate in and represent the company at trade shows around the country
• Collaborate with our digital marketing agency on strategy and campaigns as needed

Qualifications:

• Five years experience in digital content management, digital marketing or similar field
• Analytics-motivated self-starter with a desire to understand and improve existing efforts
• High attention to detail and a willingness to learn new software and platforms
• Experience with Amazon’s Vendor Central and/or Seller Central preferred – On-site training will be provided for the selected candidate
• Experience with SEM and SEO preferred
• Syndigo/PIM/CMS experience preferred
• Microsoft Excel experience preferred
• Google Digital Marketing & E-commerce Professional Certificate preferred

Benefits:

• Medical & Dental – 100% paid for by the company
• Employer-Matched 401K
• Paid time off

About Dr. Elsey’s:

Join us in Cheyenne, Wyoming, where the history of the Wild West meets the beauty of the Rocky Mountains! If you love the outdoors and exploring, a quick 25-minute drive puts you at the trailhead of scenic hike and bike trails. Multiple crystal-clear lakes provide the perfect spot for fishing, kayaking and camping on the beautiful shorelines. Take in live music and grab an amazing meal in Cheyenne’s historic downtown, or put on your boots and cowboy hat each July during Cheyenne Frontier Days.

Dr. Elsey’s offices and production facility are located on the Wyoming/Colorado border, putting you 5 minutes from Cheyenne, 40 minutes from Fort Collins and only 45 minutes from Colorado’s Rocky Mountain foothills. Our competitive benefits package includes paid time off, employer-match 401K and 100% employer-paid health insurance for you and your family.

If you’re looking for an outdoor paradise and the perfect place to raise your family, while working in a position that provides a better lifestyle for pets, take a look at Dr. Elsey’s job openings.

All qualified applicants will receive equal opportunity and consideration for employment. If you are interested in the position email your resume and cover letter to mat@drelseys.com.

Please use Marketing & Vendor Platform Manager as the email’s subject line.